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Writer's pictureAnanya NA

Content writing : A guide to the new form of story writing

Updated: Jun 16, 2022

From cryptocurrency trading, NFT’s and the high rise of influencers running wild in the market, it is a visible trend that people are now choosing non-conventional pathways for building their careers and one amongst such lucrative and upcoming fields if of content writing. Cue to 21st century, people are now finding out it is possible to be exceedingly creative while actually contributing in a meaningful way in society and earning one’s due through it. Content writing is a skill based career, it’s not required to have a degree, rather it requires perseverance, writing skills, a creative outlook and an eye for the market.

The flexibility of your position as a content writer shifts in accordance to your skills, from writing as a web content writer for a specific company, to freelancing, becoming a creative content writer and editor for a publishing house and or for marketing agencies. It doesn’t even require one to be employed under said institution or company, one can very well build their own blogs and grow them, earning financial means through it. For web content writer, one needs to update their content regularly, keeping it fresh and relevant, while for marketing and copywriting, one gets to be more creative with catchy headlines, slugs and puns of course. Even PR firms hire in-house writers to write newsletters, press releases and bulletins. Content writers can also venture out into more technical writing, dealing with user manuals. There is a vast arena toe explore which can be selected from, health, lifestyle, financial, academic, children’s writing or even fashion.

The essence of the myriad roles a content writer can assume depends entirely on their flow of creativity and what best suits them. The Audio/video script writers are adept writers who understand how to connect with their audience and play with reels, videos and modulating voices.

With the advent of the age of entrepreneurship, there is an exceeding boom in our country of start-ups, which are well adverse in their products and services but require a well-oiled machinery of content developers to put across their message and intent to exactly the right audience.


While it is getting tremendously difficult to capture audience’s attention in an era where scrolling is a national habit now, it also points out the need of creative writers more than ever to churn out witty, sensational and smart ways of delivering a message. It is here where the storytellers find their place. To find that unique amalgamation of creative storytelling and information delivery that is now in high demand. Content writers dedicated exclusively to offering content solutions to clients can earn now as free agents in the market, setting up their rates as their reputation exceeds.

The possession of excellent communication skills has always helped an extra mile in the success of any endeavour. From full time employment to becoming a freelance writer and writing from anywhere in the world, it gives one the flexibility to also use this skill for passive income. Content writing therefore in today’s age is one of the best ways for a writer and a communication pro to make well in their lives while keeping their creative juices flowing.






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